Design Thinking should be at the core of your Business
Design thinking
is the Toolkit for innovation.
The business landscape has changed rapidly over the years. Today, understanding the customer’s needs and driving problem-solving has become imperative for an organisation’s growth and sustainability. Today innovation is an indispensable part of business.
Design thinking is making Global Organisations Agile.
Several Fortune 500 companies like Google, Apple and Airbnb etc, have incorporated design thinking to nurture innovation and gain competitive advantage. The design thinking process has become increasingly popular at leading universities around the world, including d.school, Stanford, Harvard and MIT.
Design thinking
has its core in human centered design
Design Thinking is an age old way of working for designers. As defined by various experts and designers, it is a process of creative problem solving with its core as human centred design. Now Design Thinking has its new home in business, technology and User Experience. This was made possible because Design Thinking has amalgamated various tools and methods from various disciplines like creative studies, social studies, business studies and engineering studies.
Design Thinking strikes a fine balance between left and right brain.
Design Thinking strikes a fine balance between the analytical and emotional thinking. This allows organisations to align and channelise both right and left brain thinking towards one common goal.
Today, businesses and organisations are finding new avenues of exploring the creative potential of design thinking. DT is being used across domains like governance, education, healthcare, hospitality & tourism, defence, real estate, agriculture, social, manufacturing & production etc.
