Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
open-source archive of Innovation Methods
Leading ideas to strategy
“I have a great idea, but how do I translate it into an business opportunity"”
Identifying emerging future needs & generating insights to build a targeted product strategy, by understanding business & ideas in context to the user.
User Centred Research to provide consumer point- of-view.
Insight generation to stay ahead of rapid innovation cycles.
Product Strategy & Design Directions to envision future.
Translating Strategy to Product
“I know what people want, but how do I build a solution that works"”
Design integrated products & service ecosystems by converting strategies & user insights into tangible design directions.
Product Design & conceptualisation for enhanced user experience.
User Experience (UX) Design and digital product management.
User Interface (UI) & visual Design.
Creating Experiences to Products
“I already have an offering, can I make it better?”
Enhancing product experience, evaluating critical features & testing for usability by understanding the existing product or service from user’s perspective.
Usability study to validate & improve products, concepts and discover future design directions.
Developing low to high fidelity prototypes for Usability Testing
Making Design Thinking accessible
"Design Thinking is great, but how can my business benefit from it?
We collaborate with your teams and mentor them to create solutions using principles of design thinking. Crossed Design supports community to spread awareness and raise discussion about design.
Design Sprints to help you design innovative solution.
Design Thinking workshops to bring creative change within your organisation.
Strategic Advisory to assist leadership in critical decision making using design.
Design Thinking should be at the core of your Business