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Everything you need to kickstart design research.

Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future. 

Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!

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Open-source archive of Innovation Methods

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EMPATHY

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HI.

In Home Immersions

To deep dive into the behaviour, motivations & pain points of the users; Through a structured moderation guide in TEDW format, designed for open conversation.

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Empathy

LW.

Longitudinal Walkthroughs

To observe user behaviour and specific activities, over a period of time as the events unfold in real time.

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Empathy

GI.

Group Contextual 
Inquiry

To Observe users’ interaction and behaviour in a group when trying to achieve a collaborative task.

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Empathy

CS.

Card
Sorting

To explore relationships among various parameters and to understand the hierarchies, preferences & selections by user.

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Empathy

ME.

Metaphor
Elicitation

To decode users' deepest thoughts and feelings, both conscious and sub-conscious, to understand  mental models of the users.

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Empathy

DEFINE

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UP.

User
Personas

To identify dominant user personality types illustrating varied lifestyles, usage patterns, social influencers, motivators et al. of each personality.

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Define

UJ.

User Journey Map

To illustrate the real, ideal journey of the user through a service (eg: buying,  onboarding journey) capturing all use cases and important points of interaction.

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Define

AM.

Affinity
Mapping

To make sense of the mixed & complex data collected during research by clustering it based on similar patterns or themes. 

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Define

HMW.

How Might We 
Statements

A statement To define clear problem statement (brief) for focussed ideation. A good HMW opens up the exploration space, ensuring that ideation is not directionless.

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Define

IDEATE

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C8.

Crazy
Eight

To generate lots of divergent ideas quickly without critical examination. Best for loosening of creative muscles in early stages of development.

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Ideate

SK.

Solution
Sketch

To create a fully detailed out solution by combining most relevant ideas and illustrating it using frames, pictures, words etc. to show how it works.

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Ideate

Prototype

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SB.

Story
Boarding

To Communicate ideas through visual stories that showcase how they fit into the users’ lives. Used to illustrate the solution from start to finish, highlighting key moments.

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Prototype

WF.

Wireframes

To establish the basic structure, content, hierarchy and schematic arrangement of a page, in order to best achieve it's functionality. 

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Prototype

Validate

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UT.

Usability 
Testing

To evaluate and identify issues in product/service from usability stand point with the real users as they try to complete typical tasks.

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Validate

RP.

Role
Playing

To identify usability, functional, emotional issues through a role play. Used specially in cases where real users or products are un-available.

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Validate

Our DT guidebook has amalgamated various tools and methods from multiple disciplines therefore it becomes a must-have for any Business today.

Download the DT Guidebook now!

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