Everything you need to kickstart design research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
Open-source archive of Innovation Methods
In Home Immersions
To deep dive into the behaviour, motivations & pain points of the users; Through a structured moderation guide in TEDW format, designed for open conversation.
To observe user behaviour and specific activities, over a period of time as the events unfold in real time.
To Observe users’ interaction and behaviour in a group when trying to achieve a collaborative task.
To explore relationships among various parameters and to understand the hierarchies, preferences & selections by user.
To decode users' deepest thoughts and feelings, both conscious and sub-conscious, to understand mental models of the users.
To identify dominant user personality types illustrating varied lifestyles, usage patterns, social influencers, motivators et al. of each personality.
User Journey Map
To illustrate the real, ideal journey of the user through a service (eg: buying, onboarding journey) capturing all use cases and important points of interaction.
To make sense of the mixed & complex data collected during research by clustering it based on similar patterns or themes.
How Might We
A statement To define clear problem statement (brief) for focussed ideation. A good HMW opens up the exploration space, ensuring that ideation is not directionless.
To generate lots of divergent ideas quickly without critical examination. Best for loosening of creative muscles in early stages of development.
To create a fully detailed out solution by combining most relevant ideas and illustrating it using frames, pictures, words etc. to show how it works.
To Communicate ideas through visual stories that showcase how they fit into the users’ lives. Used to illustrate the solution from start to finish, highlighting key moments.
To establish the basic structure, content, hierarchy and schematic arrangement of a page, in order to best achieve it's functionality.
To evaluate and identify issues in product/service from usability stand point with the real users as they try to complete typical tasks.
To identify usability, functional, emotional issues through a role play. Used specially in cases where real users or products are un-available.