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Design Signal
वातावरण
विरासत
विचार
व्यवहार
Design Signal™ is Crossed Design’s proprietary innovation framework to design for unspoken rules, informal systems & irrational behaviours of people of India.
Signals to innovate & make better decisions
People don’t act on needs alone.
For design to be adopted, it needs to speak the language of the people. Else, be ready to get ignored.
In a complex market ecosystem like India, where social structures change every few yards, it
becomes even more critical.
Define 'what comes next?'
Building your next product strategy, deciding your future design pipeline or exploring new avenues to innovate and grow
Design Systemic change.
Gaining insights into a new market, broadening your presence in your current market, or enhancing the depth of your offerings within the market.
Navigate untapped markets.
Dealing with intangible complex ideas, systems, services or working with government and multistakeholder ecosystems for long term behaviour change.
Vaatavaran
The contextual condition and environment people live in.
वातावरण
Virasat
Social norms & cultural codes people abide by.
विरासत
Vyavahar
Daily rituals & behaviours people display.
व्यवहार
Vichar
Internal belief systems & perceptions of people.
विचार
4 filters of Design Signal™
FAQ
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