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CROSSED STRATEGY
Research led Design Strategy
Helping organizations move beyond assumptions to understand the emotional and cultural realities people actually live by.
Human Centered Research
Understand people & context
Uncover the emotional, social and cultural forces that shape how they think, decide and behave which reveal the deeper needs, tensions and opportunities, creating a foundation for sharper decisions and more relevant product and service strategies.
Cultural Insights | UX Research | Trend Study | Sensory & Semiotic Study | Ethnographic Research
Design & Innovation Strategy
Decide what comes next
Translate insight into strategic direction by identifying growth opportunities, navigating uncertainty, and defining where to invest, innovate, and act next.
Design Directions | UX Research | Market Entry Strategy | Experience & Service Design | Product innovation
Speculative Design
Envision what's ahead
Imagine and explore possible futures by interpreting emerging signals, trends and systemic shifts. Create plausible futures and make them tangible through scenarios, visualisations, design fiction and prototypes — ready to be designed, built and scaled by internal design teams.
CMF Strategy | Scenario Sketches | Design themes and Guardrails | Design Concepts
Case Studies
Stryker
Future Innovation for integrated lighting experience inside operating rooms.
Leading decision-makers across teams to define, conceptualize & prototype next-generation surgical lighting for the North American market through a human-centered process.
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Kohler India
Design Directions & Product strategy for emerging market in India
Uncovering emerging behaviours and hidden emotional drivers to identify innovation opportunities, prioritise the product pipeline and shape future product strategy around genuine user needs.
Vivo
Signature Design Language for iQOO phone in India.
Cultural insights & sensorial research to decode the Indian youth aethetics and convert it into CMF & signature design languagefor iqoo.
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