Everything you need to kickstart design research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
open-source archive of Innovation Methods
Design for India, like no one else would.
India's best Research, Strategy & Design Consulting
Crossed Design is an award winning design thinking led Innovation company that uses a human-centered approach to understand complex business problems from the end user’s perspective and design solutions to bring a measurable impact.
We decode Indian users’ behavior, to design products, services & systems for organizations loved globally.
helping organizations navigate complexity through cultural intelligence, strategic design and future thinking—transforming human and cultural insights into the strategies that shape what comes next.
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Human Centeric Research
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Trends & Future Scenarios
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Strategic Design Directions
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Communication Strategy
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Program Intervention Strategy
Behind every social challenge are invisible systems of culture, values and human behavior. We understand people's lived realities, uncover the behaviours & systems to design sustainable interventions for long term behaviour change & action.
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Program Identity & Communications
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Game Design for impact
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Knowledge Products & Publications
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Multimedia Narratives
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Interactive Storytelling & Exhibits
Design Thinking Labs which provide an inspiring yet structured space for cross-teams to collaborate, ideate, brainstorm, prototype and test speculative design concepts with the users.
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Participatory Design
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Design Thinking Workshops
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Ideation & Prototyping Labs
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Multi stakeholder Convergence
Crossed Design is a place where crossed disciplinary mindsets come together and collaborate to find new perspectives.
Our Ethos
We take pride in our design processes; we are very methodical in our approach to innovation. Our core strengths are our tools & techniques developed over years of practice. We strive to bring a cultural shift within organizations, placing design at the centre stage of innovation.
Crossed way of thinking
Our creativity is method, not madness. We repeat it, practice & preach that we give much importance to the process. Every project comes with its unique challenges & constraints. We stress on building new research techniques and design methodologies to suit every new context. This enables us to deliver insights and solutions which have a direct impact on the business.
We take pride in our research, documentation, and presentation, which is beyond from boring long text format, and is inclusive of various narratives & visual frameworks that always explain the core essence of business strategy. These frameworks also become sophisticated tools for decision-making throughout the lifecycle of the product.
Born with the idea of experimenting with design. Exploring the immense potential of design to bring innovation across domains.
Sanchi along with Saurabh co-founded Crossed Design in 2015. The duo became friends during their Masters at National Institute of Design, India. Both of them had very distinct yet, similar journeys. Saurabh studied Transportation & Automobile Design and Sanchi studied Strategic Design Management. He worked with India’s largest car manufacturer TATA as a concept designer and She worked with global giant Samsung and startups like Zopper & Shuttl, majorly in the digital product-service ecosystem.
“Crossed Design is our endeavor to push the boundaries of design and to solve unique challenges.”
Initiatives
Project Evoke’, a new and experimental approach to social collaboration. We feel that education is the most pivotal and most critical requirement of current times. With Project Evoke we want to take experiential learning methods to the remotest part of the country, with a hope to address issues like rural entrepreneurship, child development, women empowerment etc. through Design and Education. Phase I of it was piloted in 2020 at Jibhi, a small hamlet in Himachal, where we tested an exploratory learning pedagogy MIP, conceptualised at Crossed Design.