Shaping Behaviour towards Sustainable Aquaculture through Board Games
A series of 4 board games designed for fish farmers of rural India for capacity building and behaviour change towards sustainable aquaculture.
User Research & Testing
Sustainable Aquaculture must be practiced through scientific and technical methods. These board games are designed to help the user absorb information in a fun way. No classrooms are needed to understand different aspects of sustainable aquaculture, just print, play, and learn.
Board Games Designed for Impact
• Board Games designed for behaviour change and long term impact
• Designed in a way to break complex technical knowledge in simpler blocks for easy understanding and repeatability
• Game mechanics are designed keeping in mind the literacy level and cultural context of the farmers
• All games designed as ‘print and play’ for accessibility and scalability at remote regions
Conceptualisation & Ideation
What Makes up a Game?
Luck that randomizes the gameplay
Dexterity is the skill to perform a task
Strategy is to decide what steps to take to achieve the goal
1. Fish Ludo
What is the secret to making profitable aquaculture? Keep your fish well-fed and healthy with sustainable aquaculture.
Sell all your fish in the market and earn maximum profit.
Sustainable aquaculture & its benefits over unsustainable practices.
Players: 2-4 Duration: 20-30 mins
2. Pond Construction Site Game
Ever wondered what are the requirements for building an aquaculture pond? Make your moves and compete with your friends to build ponds and win the game! Strategize your moves to acquire land, build infrastructure so you can build ponds.
Any player who constructs 3 ponds first wins the game. Acquire land, build roads, waterlines and ponds to harvest fish.
Ideal location for pond construction like road accessibility, water source, proximity to home, land, role of FPO in providing financial/ technical assistance. Social sustainability, resource sharing & conflict resolution.
Players: 3-5 Duration: 30-40 mins
3. Feed the Fish
Your fishes are hungry and need to get to their feeding zone. Strategize your moves and make sure the hungry fishes get their food in this fast-paced board game!
There are 4 fishes of different species. Each with their specific feeding zone with their feed in the pond. Your aim is to make sure each fish reaches its feeding zone.
Feeding zones & feeding habits of fish species, fish stocking composition.
Players: 2-3 Duration: 10-15 mins
4. Hatchery Card Game
Use fun game cards cleverly to complete an entire fish hatchery system. And learn how fishes are hatched for aquaculture.
Match the cards to build a hatchery system. First player to use all their cards wins.
Process & stages of a hatchery unit.
Players: 4-8 Duration: 20-30 mins
Print & Play version for Distribution & Higher Penetration
Implementation in remote regions like Assam and Odisha is always a logistical challenge. That is why all our games are designed as Print-and-Play versions. Print-and-play means exactly what it sounds like – it's a method that allows you to print game components locally, making them accessible to community spaces, including Farmers' Producer Organizations (FPOs) and NGOs.
Our aim was simple, to design engaging games that are easy to print and play, even in regions with distribution challenges and
limited budgets. We wanted to ensure learning was accessible to all, regardless of location or available resources.
It was no small feat to envision each game artifact crafted from basic bond (100gsm) paper. Our designers faced the unique challenge of ensuring that game pieces, like pegs, remain stable even in open fields where many of these communities come together for play.
This journey has been one of creativity, resilience, and a deep commitment.