DESIGN THINKING SHOULD BE AT THE CORE OF YOUR BUSINESS
Updated: 6 days ago
WHY IS IT SO IMPORTANT
Design Thinking encourages organizations to focus on the people they're creating for, which leads to better products, services and processes.
Design thinking is the Toolkit for innovation.
The business landscape has changed rapidly over the years. Today, understanding the customer's needs and driving problem-solving has become imperative for an organisation's growth and sustainability. Today innovation is an indispensable part of business.
Design thinking is making Global Organisations Agile.
Several Fortune 500 companies like Google, Apple and Airbnb etc, have incorporated design thinking to nurture innovation and gain competitive advantage. The design thinking process has become increasingly popular at leading universities around the world, including d.school, Stanford, Harvard and MIT.
WHAT IS DESIGN THINKING
Design Thinking is a framework that offers a methodical approach for human centred innovation.
Design thinking has its core in human centered design
Design Thinking is an age old way of working for designers. As defined by various experts and designers, it is a process of creative problem solving with its core as human centred design. Now Design Thinking has its new home in business, technology and User Experience. This was made possible because Design Thinking has amalgamated various tools and methods from various disciplines like creative studies, social studies, business studies and engineering studies.
Design Thinking strikes a fine balance between left and right brain.
Design Thinking strikes a fine balance between the analytical and emotional thinking. This allows organisations to align and channelise both right and left brain thinking towards one common goal.
Today, businesses and organisations are finding new avenues of exploring the creative potential of design thinking. DT is being used across domains like governance, education, healthcare, hospitality & tourism, defence, real estate, agriculture, social, manufacturing & production etc.
HOW CAN DESIGN THINKING HELP ME?
Design thinking is universal and can be applied to products, services, processes, operational problems, sales strategy, customer engagement, and much more.
Leverage Design Thinking to grow your business.
Make your organisation more user centric.
Fast Track Innovation across functions
Identify New Product Ideas & Strategies
Mitigate Risk and future proof the business
Solve Complex Systemic level Problems
Increasing user Adoption.
Make your Organisation more innovative
Decision Making & Business Strategy
Crossed Design offer experiential workshops, where you learn through collaborative exercises, case studies, games, interactive discussions and hands on activities.
70+ Design Thinking workshops
5000+ People trained
20+ Organisations impacted
INCORPORATE DESIGN THINKING WITHIN YOUR ORGANISATION
1. Design Thinking workshop - Business Strategy
Duration: 4 HrsSuitable for: CXOs, CIOs, CEOs, CTOs, Presidents, VPs and Senior Management
Top down approach to inculcate design thinking within your organisation. This engagement is designed to help in aligning the top management who have ability to initiate and nurture change in the organisation. The workshop focusses on Design Thinking as a tool for decision making, streamlining processes, reorganisation, and finding new product strategies, for disrupting business.
2. Design Thinking workshop - Digital Product Development
Duration: 2-3 days Suitable for: Dev Leads, Innovation Leads, Agile/Scrum Masters, UX/UI specialists, Product Owners, Product / Project Managers, Design Leads
Specifically designed for teams designing, developing and shipping digital & AI products. The engagement will enable them to build new innovative solutions for technical constraints, and learn basics of usability-testing and idea validation to build products faster and mitigate risk. The workshop gives a hands on experience of managing digital projects, right from the stage of need gathering, ideating, prototyping and testing. They learn the tools & techniques for building user centred & innovative products.
3. Design Thinking led Innovation
Duration: 2-3 monthsSuitable for: Curated Teams working on a specific business problem
A hybrid approach of capability building and consulting, the workshop is tailor made and contextualised for your specific business problem. Engagement is designed to facilitate and collaborate with your team on an ongoing project while mentoring them at critical stages. Spread over a couple of months, with intermediary workshops every week. We become your extended team and leverage design thinking process to build the culture of problem solving and innovation within the organisation.
4. Design Thinking workshop - Empathy & Creative Problem solving
Duration: 2 DaysSuitable for: Mid Management; Executives influencing Customers, Clients, Process, business systems and Brand Experiences
An approach to develop an environment for creative problem solving in the organisation. The engagement is designed to achieve improved customer centricity, critical thinking, creativity and innovation. The workshop focusses on Design thinking as a step by step guide for structured problem solving. Teams develop skills for empathy, immersive user study, ideation and solutioning.
5. Design Sprint for Accelerating Innovation
Duration: 5 DaysSuitable for: UX/UI specialists, Product Owners, Product / Project Managers, Design Leads, Dev Leads, Innovation Leads, Agile/Scrum Masters
Design Sprint is a framework developed by Google, that allows you to shrinks long development cycles, into 5 immersive days. We will assist and collaborate with your team in solving real business problems. Following the process, teams will do research, ideate, prototype solutions and test them with users. In this workshop, participants will be given the tools & techniques to build innovative products, through user centred approach and thereby reduce market risk.
WHAT WILL BE THE IMPACT OF DESIGN THINKING
Design Thinking will empower your team with:
Enhanced Critical Thinking & Problem Solving
Methods for immersive user research
Rapid idea generation skills
Effectively meeting client requirments
Deeper empathic insights about users
Collaboration with cross functional teams
Tools for Prototyping & minimising risk
Creativity and out of the box thinking
About
Crossed Design is an award-winning company helping organisations and their stakeholders reframe and solve complex challenges.
We work with global brands, social organisations and think tanks to imagine what’s possible, shape better futures and design solutions that are sustainable and built to last.
With over 10 years of experience working across India and for organisations across the Global South, we bring a deep understanding people, behaviours, cultures and systems behind a challenge to find what is really shaping it.
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