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Communication Strategy for visibility & to drive engagement

The Digital Skills to Succeed in Asia (DS2S) project aims to enhance digital skills for better employability. The project is an international multi-stakeholder approach involving universities, private sector partners, organizations, and government across 4 nations: Germany, India, Viet Nam, & Bangladesh.

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The Digital Skills to Succeed in Asia (DS2S) project, commissioned by the German Federal Ministry for Economic Cooperation and Development, aims to enhance digital skills, for better employability.

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The Project is for

Non-Tech university students with a special focus on women and students from underserved regions

The Project has a

Multi-stakeholder approach involving universities, private sector partners, organisations, and government

The project will launch

Micro-credentials developed to align with digital labour market demands in Europe and Asia. 

Project Nations

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Crossed Design: Communication Partner for the DS2S Project

Supporting the planning, monitoring, design, and implementation of communication activities and products. 

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Develop a visual identity for the project, including a comprehensive style guide.

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Communication Framework & Agenda

To effectively communicate the project’s objectives, engage stakeholders, and foster collaboration, The communication strategy aims to:

Establish widespread recognition of the DS2S Network among key stakeholders, especially potential partners.​

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Fostering a shared understanding of project goals, progress, and opportunities among all DS2S partners.​

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Generate student interest and drive adoption for digital skills and DS2S Micro-Credential and faculty development programmes.​

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Project Timeline

Comprehensive Analysis

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Key Stakeholder Interaction + System Map 

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Design of Communication Strategy

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 Implementation Plan

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Design of Project Identity 

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Visual Guidance system 

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DS2S Communication Strategy for Network Events

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Event Microsite

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Designing Digital & Print Collaterals for Network Events

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1 st Regional Networking Event to Advance Digital Skills to Succeed in Asia (DS2S)

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DS2S Spring School 

Rolling out of Micro-Credentials & Digital Collaterals

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Film Production for Project Visibility

Messaging Framework & Content for IEC Material

Design of Communication Materials

Communication & Design Advisory for the Project

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