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Communication Strategy for DS2S

The Digital Skills to Succeed in Asia (DS2S) project aims to enhance digital skills for better employability. The project is an international multi-stakeholder approach involving universities, private sector partners, organizations, and government across 4 nations: Germany, India, Viet Nam, & Bangladesh.

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The Digital Skills to Succeed in Asia (DS2S) project, commissioned by the German Federal Ministry for Economic Cooperation and Development, aims to enhance digital skills, for better employability.

It responds to the rising demand for digital expertise in various sectors by offering specialized micro-credentials in AI, Data Science, and Digital Entrepreneurship through collaborative efforts with universities and stakeholders, aiming to close the digital skills gap sustainably.

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Project Nations

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Crossed Design: Communication Partner for the DS2S Project

Supporting the planning, monitoring, design, and implementation of communication activities and products.

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Develop a visual identity for the project, including a comprehensive style guide.

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Communication Framework & Agenda

To effectively communicate the project’s objectives, engage stakeholders, and foster collaboration, The communication strategy aims to:

Raise awareness

Facilitate Knowledge Sharing

Drive Action

Target Groups

The communication efforts will focus on key stakeholders, including:
Faculty members and decision-makers at universities and Higher Educational Institutions (HEIs)
International companies, particularly from partner countries
International and regional organizations, along with development partners
Students from HEIs
Political decision-makers
Civil society organizations
Experts in new learning and teaching methods, as well as knowledge disseminators

Communication & Identity 

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DS2S is a symbol of unity — the coming together of diverse elements, creating a network of interconnected parts. It’s like a system where the whole becomes greater than the sum of its parts, a living entity built from many individual pieces. 

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Project Overview Books

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Digital Cover for a Micro-Credential 

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Event Table Tops

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Event Identification Cards

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