Everything you need to kickstart design research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!

open-source archive of Innovation Methods


Design Signal™ is Crossed Design’s proprietary innovation framework to design for unspoken rules, informal systems & irrational behaviours of people of India.
Signals to innovate & make better decisions
People don’t act on needs alone.
For design to be adopted, it needs to speak the language of the people. Else, be ready to get ignored.
In a complex market ecosystem like India, where social structures change every few yards, it becomes even more critical.
Define
'what comes next?'
Building your next product strategy, deciding your future design pipeline or exploring new avenues to innovate and grow.
Navigate untapped markets.
Gaining insights into a new market, broadening your presence in your current market, or enhancing the depth of your offerings within the market.
Design Systemic change.
Dealing with intangible complex ideas, systems, services or working with government and multistakeholder ecosystems for long term behaviour change.
4 filters of Design Signal™ to reduce the NOISE
We are surrounded by noise. Noise which makes it impossible to find the right wavelength relevant for your intent for design. Which signals should be considered and which to avoid? Which signals are stronger and which signals are short lived? Which impacts your business and cause vs which is just part of the noise? Without these answers, your decisions are at a huge risk.
Design Signal acts as data aggregator & processor with 4 modifiers which act in a sequence. This filters the noise out and reduces the interference for us to read the right design signals that really matter.
The contextual condition and environment people live in.
1.
|| वातावरण ||
Vatavaran

Social norms & cultural codes people abide by.
2.
|| विरासत ||
Virasat

Daily rituals & behaviours people display.
3.
|| व्यवहार ||
Vyavahar

Internal belief systems & perceptions of people.
4.
|| विचार ||
Vichar

