Training & IEC Material for Sustainable Aquaculture Value-chain
Designing a suite of training & IEC materials for implementation partners & beneficiaries in rural Assam & Odisha.
Sustainable aquaculture system comprises diverse stakeholders including government organizations, NGOs, implementation partners, CRPs, and beneficiaries from fish-farming communities.
The fish-farmers should be aware of the technical methods, tools & resources available so they can practice aquaculture sustainably; however, there seems to be a lack of proper communication materials to transfer the information to end beneficiaries.
Designed for Distinct Needs of Diverse Stakeholders
Aquaculture value-chain comprises of variety of actors like Government organizations, institutional contributors, Community Resource Persons (CRPs), implementation partners & finally fish-farmers
Information & resource transfer from top to bottom includes this array of actors with their distinct needs
Training & IEC material is designed to cater to specific needs with respect to technical details and depth of the subject matter
The IEC content is developed by aquaculture experts around the world. While retaining the technical value, to cater to the actors in rural Assam & Odisha, the IEC are designed to be
With illustrations, diagrams, photographs
With translation in regional language by experts
With gender-inclusive language & visuals
Communicating with Visuals
To learn the concepts of sustainable aquaculture & implement it, the farmers need to understand multitude of information. This scientific & technical information which can get jarring if not conveyed with ease.
We incorporated visuals to enhance the understanding by making the information engaging for a diverse audience.
IEC uses striking visuals for aspects like
Characters like Baidu-the helpful guide and farmers bring a familiar conversational narrative to the IEC.
Illustrations to make farmers comprehend the technical details of construction & schematics.
Expressive illustrations depicting activities in contextual settings making it easier for farmers to implement.
Visualizing information & numerical data with artifacts & kits available with the farmers.
Training manual is a comprehensive document designed to serve as an in-depth resource for trainers
Its purpose is to equip trainers with extensive knowledge and training materials, empowering them to effectively educate fish farmers
Presented in a detailed book format covering ins & outs about sustainable aquaculture practises & didactics with instructions for training activities
Farmers' handbook is consciously crafted as a quick-reference guide for farmers themselves
Primary aim is to provide fish farmers with concise and actionable information
Handbook adopts a more visual and user-friendly approach as it is tailored to meet the specific needs of farmers seeking practical guidance in their daily practices
Pamphlets serve as handy references for farmers, offering them concise and practical information on various topics, including pond construction, feed management, disease control, hatchery operations, and economics
Designed as A4 trifold format, these pamphlet can be printed and distributed among farmers providing them quick guidance whenever they need it
Posters are created for public display, & serve as an effective means of conveying key messages to a broader audience
Displayed at spaces with high footfall, these posters are visual-rich collateral with crisp information
Flipovers are tailored as dynamic tool for CRPs (Community Resource Persons) & trainers to inform & instruct fish-farmers during community gatherings
Presented in an engaging dialogue format between Baidu, the helpful guide, & a fish-farmer, these flipovers use compelling visuals and illustrations to deliver comprehensive information on technical subjects
Implementation & Impact
The training & IEC material is being used in Assam & Odisha uner project SAFAL with a target to complete by the end of year 2023.