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Crossed Design, India, Training material IEC material, communication strategy design, poster, flipover, pamphlet, training kit

Training & IEC Material for Sustainable Aquaculture Value-chain

Designing a suite of training & IEC materials for implementation partners & beneficiaries in rural Assam & Odisha.

Screenshot 2023-09-11 at 1.54.10 PM.png
Crossed Design, India, Training material IEC material, women fish-farmers, Assam, Odisha communication strategy design, aquaculture

Sustainable aquaculture system comprises diverse stakeholders including government organizations, NGOs, implementation partners, CRPs, and beneficiaries from fish-farming communities.

The fish-farmers should be aware of the technical methods, tools & resources available so they can practice aquaculture sustainably; however, there seems to be a lack of proper communication materials to transfer the information to end beneficiaries.

Designed for Distinct Needs of Diverse Stakeholders

  • Aquaculture value-chain comprises of variety of actors like Government organizations, institutional contributors, Community Resource Persons (CRPs), implementation partners & finally fish-farmers

  • Information & resource transfer from top to bottom includes this array of actors with their distinct needs

  • Training & IEC material is designed to cater to specific needs with respect to technical details and depth of the subject matter

Approach

The IEC content is developed by aquaculture experts around the world. While retaining the technical value, to cater to the actors in rural Assam & Odisha, the IEC are designed to be​

Visual

With illustrations, diagrams, photographs

Contexual

With translation in regional language by experts 

Inclusive

With gender-inclusive language & visuals

Crossed Design, India, Training material IEC material, communication strategy design, illustrations, regional languages

Communicating with Visuals

To learn the concepts of sustainable aquaculture & implement it, the farmers need to understand multitude of information. This scientific & technical information which can get jarring if not conveyed with ease.

We incorporated visuals to enhance the understanding by making the information engaging for a diverse audience.

IEC uses striking visuals for aspects like

​

  • Characters

  • Schematics

  • Activities

  • Information visualization

Characters

Characters like Baidu-the helpful guide and farmers bring a familiar conversational narrative to the IEC.

Crossed Design, India, Training material IEC material, communication strategy design, character illustrations
Crossed Design, India, Training material IEC material, communication strategy design, character illustrations 2
Crossed Design, India, Training material IEC material, communication strategy design, character illustrations 3
Crossed Design, India, Training material IEC material, communication strategy design, illustration schematics, pond construction

Schematics

Illustrations to make farmers comprehend the technical details of construction & schematics.

Crossed Design, India, Training material IEC material, communication strategy design, illustration schematics, pond construction 2
Crossed Design, India, Training material IEC material, communication strategy design, illustration schematics, aquaculture

Activities

Expressive illustrations depicting activities in contextual settings making it easier for farmers to implement.

Crossed Design, India, Training material IEC material, communication strategy design, illustration, fish seed, aquaculture
Crossed Design, India, Training material IEC material, communication strategy design, illustration, fish feed, aquaculture
Crossed Design, India, Training material IEC material, communication strategy design, illustration, fish harvesting, aquaculture
Crossed Design, India, Training material IEC material, communication strategy design, illustration, information visualization

Information Visualization

Visualizing information & numerical data with artifacts & kits available with the farmers. 

Crossed Design, India, Training material IEC material, communication strategy design, illustration, fish nutrients, visualization
Crossed Design, India, Training material IEC material, communication strategy design, illustration, pH level, visualization

Training Manual

  • Training manual is a comprehensive document designed to serve as an in-depth resource for trainers

  • Its purpose is to equip trainers with extensive knowledge and training materials, empowering them to effectively educate fish farmers

  • Presented in a detailed book format covering ins & outs about sustainable aquaculture practises & didactics with instructions for training activities

Crossed Design, India, Training material IEC material, communication strategy design, training manual, CRP
Crossed Design, India, Training material IEC material, communication strategy design, training manual, trainers, farmers
Crossed Design, India, Training material IEC material, communication strategy design, Farmers handbook, aquaculture

Farmers' Handbook

  • Farmers' handbook is consciously crafted as a quick-reference guide for farmers themselves

  • Primary aim is to provide fish farmers with concise and actionable information

  • Handbook adopts a more visual and user-friendly approach as it is tailored to meet the specific needs of farmers seeking practical guidance in their daily practices

Pamphlets

  • Pamphlets serve as handy references for farmers, offering them concise and practical information on various topics, including pond construction, feed management, disease control, hatchery operations, and economics

  • Designed as A4 trifold format, these pamphlet can be printed and distributed among farmers providing them quick guidance whenever they need it

Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, pamphlet, brochure
Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, pamphlet, brochure 2
Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, posters

Posters

  • Posters are created for public display, & serve as an effective means of conveying key messages to a broader audience

  • Displayed at spaces with high footfall, these posters are visual-rich collateral with crisp information

Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, poster

Flipovers

  • Flipovers are tailored as dynamic tool for CRPs (Community Resource Persons) & trainers to inform & instruct fish-farmers during community gatherings

  • Presented in an engaging dialogue format between Baidu, the helpful guide, & a fish-farmer, these flipovers use compelling visuals and illustrations to deliver comprehensive information on technical subjects

Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, flipover, flipbook
Crossed Design, India, Training material IEC material, communication strategy design, aquaculture, flipover, flipbook 2

Implementation & Impact

The training & IEC material is being used in Assam & Odisha uner project SAFAL with a target to  complete by the end of year 2023.

67
Blocks across Assam & Odisha

600
Trained Community Resource Persons (CRPs)

3,00,000
Educated & Empowered Farmers

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