Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
open-source archive of Innovation Methods
India after COVID19
A research was conducted across major cities in India during the lockdown in India (April 2020). The idea was simple - identify every change happening at fringes. Identifying such changes early on, if extrapolated to various aspects - economy, society, politics, consumption etc., can help us predict the overall shift /deviation India will witness in years to come.
As we all live history, Crossed Design and History Hive have come together to create a ‘living history’ online repository of the coronavirus pandemic in India. The online repository will include a vast visual, audio and written data of the before COVID era and as it is during the COVID era (and lockdown) in India.