Everything you need to kickstart design research.

Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.

Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!

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open-source archive of Innovation Methods

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Saurabh Garg

Mar 20
2 min

Frugal Innovation in times of global crisis.

Innovation has always been thought as something for the elitist. However if you look at history of mankind, and particularly at the regio...

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Sanchi Bhardwaj

Jan 3
2 min

Learnings 2019 #5 : Is Indian user ready to pay for premium services?

Though a lot of Indian population is buying Amazon Prime, Netflix, YouTube premium and paid Spotify; majority of tier II & III Indian popula

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Sanchi Bhardwaj

Dec 29, 2019
2 min

Learnings 2019 #4 : Parents will invest in a product or service, only if it has clear markers

Parents are being extremely selectively about what they invest on. They are opting for products and services that have a logical progression

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