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An award winning
Design Thinking led Research,
Strategy &
Design company
in India.



We support Organisations, Non Profits & Government bodies to design human centric solutions by reading Design SignalsTM.
Design Signal

Design Signal™ is Crossed Design’s proprietary innovation framework to design for unspoken rules, informal systems & irrational behaviours of people of India.



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Services




Our Services
Case Studies

Stryker
Future Innovation for integrated lighting experience inside operating rooms.
Leading decision-makers across teams to define, conceptualize & prototype next-generation surgical lighting for the North American market through a human-centered process.

Adobe
Design Thinking Workshop for Business innovation.
Workshop for Adobe leadership to envision future strategies across business functions and identify innovation opportunities.


Resurgence
Weather Together: Card Game for Climate Preparedness.
A role playing scenario based card game designed for vulnerable communities in the Global South to learn about climate disasters and preparedness.


Vivo
Signature Design Language for iQOO phone in India.
Cultural insights & sensorial research to decode the Indian youth aethetics and convert it into CMF & signature design languagefor iqoo.




Esomar
Asia Pacific 2026

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