An award winning
Design Thinking led Research,
Strategy &
Design company
in India.



We support Organisations, Non Profits & Government bodies to design human centric solutions by reading Design SignalsTM.
Design Signal

Design Signal™ is Crossed Design’s proprietary innovation framework to design for unspoken rules, informal systems & irrational behaviours of people of India.



वातावरण
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विचार
व्यवहार
Clients and partner organisations
























Services




Our Services
Case Studies


Stryker
Future Innovation for integrated lighting experience inside operating rooms.
Leading decision-makers across teams to define, conceptualize & prototype next-generation surgical lighting for the North American market through a human-centered process.


Adobe
Design Thinking Workshop for Business innovation.
Workshop for Adobe leadership to envision future strategies across business functions and identify innovation opportunities.


Resurgence
Weather Together: Card Game for Climate Preparedness.
A role playing scenario based card game designed for vulnerable communities in the Global South to learn about climate disasters and preparedness.


Vivo
Signature Design Language for iQOO phone in India.
Cultural insights & sensorial research to decode the Indian youth aethetics and convert it into CMF & signature design languagefor iqoo.


Cambridge
Redefine Future Strategy for Cambridge India.
Leadership alignment workshop to define strategic direction and product roadmap for the next two years across Cambridge India's business verticals.


GIZ India
Communication Strategy for adoption of Sustainable Aquaculture.
Human-centered research and design interventions to help fish farmers in Assam and Odisha adopt sustainable aquaculture practices.



Esomar
Asia Pacific 2026












