Learnings 2019 #5 : Is Indian user ready to pay for premium services?
Though a lot of Indian population is buying Amazon Prime, Netflix, YouTube premium and paid Spotify; majority of tier II & III Indian popula
Everything you need to kickstart design research.
Research is the most crucial step in innovation, as it provides an understanding about users’ behaviour and actionable insights anchored in their behaviour, needs and dreams for the future.
Unlike conventional research methodologies, design research amalgamate and curate methods and techniques from the toolboxes of ethnography, anthropology etc. to discover not just insights, but a whole new perspective and fresh ideas which you would never dare to think!
open-source archive of Innovation Methods